InsightsOctober 2026
State of Sponsorship in Belgium 2026 - White Paper
The second edition of our annual research into the state of sponsorship in Belgium, with the white paper available to download.
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News & Cases
Sponsorship insights & case studies
Discover how we help brands and rights holders build sponsorships that deliver measurable business impact.
InsightsSeptember 2026
Is B2B changing sponsorship?
More B2B brands are appearing alongside the world's biggest sports properties. We look at what that says about where sponsorship value is heading.
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InsightsJune 2026
Shifts in Sponsorship
Sponsorship is evolving from a visibility exercise into a measurable business tool. We unpack six major shifts redefining the industry in real time.
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InsightsMay 2026
Sponsorship 101
The essential principles brands need to move from sponsorship as a cost to sponsorship as a measurable growth driver.
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InsightsApril 2026
Debunking Sponsorship Cliches
Sponsorship remains shaped by assumptions rarely challenged. We revisit six common clichés and place them in a more accurate strategic context.
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InsightsFebruary 2026
Sponsorship Trends 2026
In a world shaped by AI, structural attention scarcity and fragmented audiences, reach alone is no longer enough. Relevance is becoming the new currency.
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