Meet the sponsorship experts behind The Missing Link
A team of strategists, marketeers, and data specialists with strong experience in sports, entertainment, and brand partnerships.
MANU LEROY
Aligning partnerships with business transformation.
With over 20 years of experience at the intersection of sports, media, and business strategy, Manu brings a unique perspective to partnership development. His background as an Olympic athlete and executive leadership roles at major sports organizations give him deep insight into what makes partnerships truly successful.
Experience & Credentials
- Ex-Telenet (Play Sports)
- Former CEO & CMO Royal Belgian Football Association
- Olympic athlete
- Lector sports marketing at Thomas More
- Co-founder ofIconic League Agency
LISA DE CROOCQ
Linking brand goals to partnership value.
Lisa has worked both sides of the sponsorship table: as a rights holder and as a brand marketeer. This dual perspective allows her to identify opportunities that create value for all parties. Her recent work with the Paris 2024 Olympic Games showcases her ability to execute at the highest level.
Experience & Credentials
- Ex-RSC Anderlecht (commercial)
- Former Bacardi-Martini (marketing)
- Paris 2024 Olympic Games (Belgium House)
- Experience at rights holder and brand side
KOEN BAUWENS
Turning partnerships into measurable performance.
In today's landscape, gut feeling isn't enough. Koen brings rigorous data analysis and measurement expertise from his time at Nielsen Sports. He helps our clients understand exactly what their partnerships deliver and how to optimize for better results.
Experience & Credentials
- Ex-Nielsen Sports
- Industry expert and data specialist
WANT TO WORK WITH US?
Let's discuss how our expertise can help your brand build better partnerships.
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