Sponsorship services that deliver measurable results
We help brands and rights holders move sponsorship beyond visibility to measurable business value — across strategy, selection, negotiation and evaluation.
From strategy, selection, negotiation to evaluation, our services are designed to deliver clarity, control and measurable return.
STRATEGY
We audit your existing partnerships, benchmark them against the market, and build a tailored sponsorship strategy with clear business and marketing KPIs — so every investment is justified before it is made.
- Audit, analysis and benchmarking
- Strategy creation with clear business & marketing KPI's
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Project Fee
SELECTION
Using audience overlap, brand fit, reach quality and price benchmarks, we scan football, cycling, tennis, indoor sports, music and culture — in Belgium and beyond — and deliver a shortlist of partners you can move on.
- Data-driven partner identification
- Market scan of various sports
- International scope possible
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NEGOTIATION & CONTRACTING
We negotiate around value, not rate cards. Activation rights, KPIs and an evaluation framework are locked into the contract from day one, so the partnership is measurable from the start.
- Deal structuring & negotiation
- KPI-based contracting
- Activation plan defined upfront
- Evaluation framework baked into the contract
Financial Model
No Cure No Pay
EVALUATION
We bring together your sales, brand tracking, CRM and hospitality data with external media and audience signals, and visualise the output in a single dashboard. You get a repeatable framework that shows return and points to next-season improvements.
- Internal and external data gathering
- Data visualisation
- Evaluation framework
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SPONSORSHIP AS A SERVICE
When you do not need a full audit, our senior team acts as a sparring partner — challenging ideas, validating decisions and delivering quick insights on demand.
- Strategic sparring and expert second opinions
- Quick assessments of partnership opportunities
- Insight sessions on trends, data or best practices
- Support for internal presentations or leadership decisions
- Short-term problem solving and idea generation
Financial Model
Daily rate, flexible, when you need it
EDUCATION
We run executive briefings, workshops and masterclasses that give marketing, commercial and leadership teams the knowledge to build, manage and measure high-impact sponsorship partnerships.
- Workshops on building a data-driven sponsorship strategy
- Masterclasses on partnership valuation, negotiation and contracting
- Inspiring keynotes on global best practices and emerging trends
Financial Model
Per Session or Per Programme
Ready to transform your partnerships?
Let's discuss how we can help you build smarter, more measurable partnerships.